Annual Review of Psychology, vol 52 2001 - download pdf or read online

By Susan T. Fiske, Daniel L. Schacter, Carolyn Zahn-Waxler

ISBN-10: 0824302524

ISBN-13: 9780824302528

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This was followed by several questions designed to assess subjective attitude strength. As might be expected, participants found it easier to generate three as compared to seven arguments. They then apparently used the ease of argument generation to infer the strength of their attitudes. Attitude importance, intensity, and certainty were judged greater when generation of arguments in favor of one’s position was relatively easy (three pro arguments) and when generation of arguments opposed to one’s position was relatively difficult (seven con arguments).

ATTITUDES 39 toward euthanasia; and attitude extremity affected the stability of attitudes toward legalized abortion. Lavine et al (1998a) showed that attitude strength moderates the susceptibility of attitudes to item context effects in surveys, with relatively weak attitudes being more susceptible to context effects than relatively strong attitudes. However, this finding was obtained only with a multi-item aggregate measure of attitude strength (containing measures of importance, certainty, extremity, frequency of thought, intensity, and ambivalence), not when a single item was used to assess attitude strength.

The functional approach to attitudes has so far held out more promise than it has been able to deliver. Attempts to link the functional basis of attitudes to processing of function-relevant information may help to integrate work on attitudinal functions with other theory and research on attitude formation and change. PREDICTION OF BEHAVIOR The ability of attitudes to predict behavioral intentions and overt behavior continues to be a major focus of theory and research. By far the greatest number of publications on a single topic were concerned with this issue.

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Annual Review of Psychology, vol 52 2001 by Susan T. Fiske, Daniel L. Schacter, Carolyn Zahn-Waxler

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