Read e-book online Business in Japan: A guide to Japanese business practice and PDF

By Paul Norbury

ISBN-10: 1349056553

ISBN-13: 9781349056552

ISBN-10: 134905657X

ISBN-13: 9781349056576

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This initial order developed into a sole distribution contract. Marks & Spencer produce the clothes according to the sizes supplied by Daiei and Daiei estimate the sale of Marks & Spencer's products at ~500 million in the first year and ~2 billion in the third year. The sale of Britain's Tannoy hi-fidelity loud-speaker system to POINTERS TO SUCCESS AND FAllURE 37 Japan is something of a 'coals to Newcastle' story. In fact, Tannoy is exporting a sizeable part of its production to the most active hi-fi market in the world, Japan, where its executives spend a quarter of the year.

As regards ordinary consumer products, Japanese consumers 38 BUSINESS IN JAPAN pay less and less attention to their origin and more to their quality, design, price and the type of after-sales service being offered. One reason for this more sophisticated buying attitude of Japanese consumers is the growth in the number of Japanese tourists going abroad. At present, more than 3 millionJapanese travel abroad every year with some 300,000 visiting Europe where they discover new products and a way of life which they have never seen in Japan.

And European firms tend to opera te on a mueh shorter time eyde than Japanese companies. Sinee the foreign firm, and the Ameriean firm in partieular, depends largely on eapital markets for financing, managers are under heavy pressure to meet eamings per share targets, even on a quarterly basis. These press ures to provide increased eamings are great, and often mitigate against investments in the form of expense that must be covered out of operating profits. Thus, in general, the foreign firm tends to be eoncemed with short-term gain rather than long-term profits.

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Business in Japan: A guide to Japanese business practice and procedure by Paul Norbury


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